Work
Work
Work
Improving the eSIM purchasing experience
Reviewing how to provide new ways users can access their eSIM information if they are offline, and how to view their text and data usage rates via mobile or web.
Company
Airalo
Role
Senior Designer
Improving the eSIM purchasing experience
Reviewing how to provide new ways users can access their eSIM information if they are offline, and how to view their text and data usage rates via mobile or web.
Company
Airalo
Role
Senior Designer
Creating a memorable brand for an ed tech startup
Leading the product team to research our target audience while planning the strategy and execution of our new brand, website and update to our software.
Company
Pickatale
Role
Lead Designer
Creating a memorable brand for an ed tech startup
Leading the product team to research our target audience while planning the strategy and execution of our new brand, website and update to our software.
Company
Pickatale
Role
Lead Designer
Setting the stage for success within an ed tech startup
Created a company vision alongside our CEO and senior product managers and engineers that we presented back to the rest of the company. Our aim was to try to understand who we are as a company and our goal before we began our rebranding project.
Company
Pickatale
Role
Lead Designer
Setting the stage for success within an ed tech startup
Created a company vision alongside our CEO and senior product managers and engineers that we presented back to the rest of the company. Our aim was to try to understand who we are as a company and our goal before we began our rebranding project.
Company
Pickatale
Role
Lead Designer
How the SmartShop team used research to change the app for the better
Hired and led a team of 5 through research, usability testing and redesign to tackle the issue of our 60% dropout rate.
Company
Sainsbury's
Role
Lead Designer
How the SmartShop team used research to change the app for the better
Hired and led a team of 5 through research, usability testing and redesign to tackle the issue of our 60% dropout rate.
Company
Pickatale
Role
Lead Designer
Improving the rescans and age verification process
Worked on reviewing how the existing rescan process was performing, and then understanding how can we make the process better for both customers and in-store colleagues.
Company
Sainsbury's
Role
Lead Designer
Improving the rescans and age verification process
Worked on reviewing how the existing rescan process was performing, and then understanding how can we make the process better for both customers and in-store colleagues.
Company
Sainsbury's
Role
Lead Designer
How to unify a suite of products through a cohesive navigation system
Fourth had accumulated many different software products from different companies, but navigating between each one was a pain for hospitality workers. I worked on a concept to relieve this pain and increase efficiency for those tight on time.
Company
Fourth
Role
Lead Designer
How to unify a suite of products through a cohesive navigation system
Fourth had accumulated many different software products from different companies, but navigating between each one was a pain for hospitality workers. I worked on a concept to relieve this pain and increase efficiency for those tight on time.
Company
Fourth
Role
Lead Designer
UX Review of Fourth's hospitality bulk ordering app
Fourth had released the ordering app for restaurant workers, but failed to really test the product thoroughly prior to release. I joined at a time that allowed me to sit down with restaurant workers and review how it worked for them, and how we could improve the experience.
Company
Fourth
Role
Lead Designer
UX Review of Fourth's hospitality bulk ordering app
Fourth had released the ordering app for restaurant workers, but failed to really test the product thoroughly prior to release. I joined at a time that allowed me to sit down with restaurant workers and review how it worked for them, and how we could improve the experience.
Company
Fourth
Role