I help companies create beautiful brands and products
Hi, I'm Valerie and I'm a freelance product designer with over 10 years of experience. Whether it's a branding project, a website redesign or mapping out a customer journey, I'm happy to provide my experience to deliver a great result.
Testimonials
What people say
She is a multidisciplinary lead with a great approach to different scenarios. Her great communication skills make her a very valuable team player and a pleasure to work with.
Marta Colmenero
UX Designer at Finixio
Valerie was a joy to work with, she's great at asking the right questions to get the design research insights needed, and is an all-round fantastic designer and leader.
Eleanor Johnson
CEO of Flower Consults
She is extremely passionate about creating fantastic user experiences, and introduced a lot of the research and test-based approaches in our team to discover opportunities/back up hypotheses.
Steve Stotter
Engineering Manager at Deliveroo
I help companies create beautiful brands and products
Hi, I'm Valerie and I'm a freelance product designer with over 10 years of experience. Whether it's a branding project, a website redesign or mapping out a customer journey, I'm happy to provide my experience to deliver a great result.
Testimonials
What people say
She is a multidisciplinary lead with a great approach to different scenarios. Her great communication skills make her a very valuable team player and a pleasure to work with.
Marta Colmenero
UX Designer at Finixio
Valerie was a joy to work with, she's great at asking the right questions to get the design research insights needed, and is an all-round fantastic designer and leader.
Eleanor Johnson
CEO of Flower Consults
She is extremely passionate about creating fantastic user experiences, and introduced a lot of the research and test-based approaches in our team to discover opportunities/back up hypotheses.
Steve Stotter
Engineering Manager at Deliveroo
I help companies create beautiful brands and products
Hi, I'm Valerie and I'm a freelance product designer with over 10 years of experience. Whether it's a branding project, a website redesign or mapping out a customer journey, I'm happy to provide my experience to deliver a great result.
Testimonials
What people say
She is a multidisciplinary lead with a great approach to different scenarios. Her great communication skills make her a very valuable team player and a pleasure to work with.
Marta Colmenero
UX Designer at Finixio
Valerie was a joy to work with, she's great at asking the right questions to get the design research insights needed, and is an all-round fantastic designer and leader.
Eleanor Johnson
CEO of Flower Consults
She is extremely passionate about creating fantastic user experiences, and introduced a lot of the research and test-based approaches in our team to discover opportunities/back up hypotheses.
Steve Stotter
Engineering Manager at Deliveroo
Work
Work
Work
Some of my projects
Improving the eSIM purchasing experience
Reviewing how to provide new ways users can access their eSIM information if they are offline, and how to view their text and data usage rates via mobile or web.
Company
Airalo
Role
Senior Designer
Improving the eSIM purchasing experience
Reviewing how to provide new ways users can access their eSIM information if they are offline, and how to view their text and data usage rates via mobile or web.
Company
Airalo
Role
Senior Designer
Creating a memorable brand for an ed tech startup
Leading the product team to research our target audience while planning the strategy and execution of our new brand, website and update to our software.
Company
Pickatale
Role
Lead Designer
Creating a memorable brand for an ed tech startup
Leading the product team to research our target audience while planning the strategy and execution of our new brand, website and update to our software.
Company
Pickatale
User Satisfaction
Lead Designer
How the SmartShop team used research to change the app for the better
Hired and led a team of 5 through research, usability testing and redesign to tackle the issue of our 60% dropout rate.
Company
Sainsbury's
Role
Lead Designer
How the SmartShop team used research to change the app for the better
Hired and led a team of 5 through research, usability testing and redesign to tackle the issue of our 60% dropout rate.
Engagement
Sainsbury's
User Satisfaction
Lead Designer
Skills
My design strengths
Usability Testing
UX Research
Product Design
Web Design
Design Leadership
Branding
Art Direction
Mentoring
Hiring Design Teams
Design Management